The 10-item SMS-first checklist

1. Publish your Twilio number on your website and Google Business Profile.
2. Turn on 'On my way' auto-texts in Settings.
3. Save 5 reply templates: Hello, On the way, Done, Invoice link, Reminder.
4. Set every new client's SMS opt-in to Yes at intake (with permission).
5. Send review-request texts an hour after payment lands.
6. Auto-remind stale invoices at 30/60/90 days.
7. Reply within 5 minutes during business hours — 4x conversion boost.
8. Use your first name in every message — "Mike here from GreenEdge".
9. Honor STOP replies automatically (built in — don't fight it).
10. Text photos of finished work — silent proof of quality.