Priced per technician. Not per client.
Every plan comes with a 14-day free trial. Pay only for the crew on the road — no per-user seat traps. Cancel any time, you own your data.
Actually affordable field service management software. Every AI feature, integration, and workflow ships in the base plan — no add-ons, no per-seat traps, no contract. If a team of seven pays $129 / month elsewhere for the same features, we'd like to change your mind.
- 1 technician licence
- CRM + jobs + scheduling calendar
- Estimates, PDF invoices, Stripe online payments
- Two-way SMS + "On my way" ETA texts
- Field job receipts + before/after photo gallery
- Digital signatures on quotes & completion
- Mobile field view (iOS + Android)
- Public quote-request form
- Basic reports (revenue + A/R aging)
- Email support
- Up to 7 technician licences
- Everything in Starter, plus:
- Recurring visits + auto-invoicing
- AI Assistant — chat, quote drafts, SMS drafts (3,000 msgs/mo)
- Track My Tech — public live-arrival map
- Route optimization
- Fleet & Equipment tracking (service history + reminders)
- Inventory + low-stock alerts
- Sales pipeline (lead → won kanban)
- Client self-service portal
- In-field upsell + tech commissions
- Automated dunning + late-fee automation
- Advanced reports · SEO industry landing pages
- 8 technician licences included
- +$12/mo per additional technician (no cap)
- Everything in Professional, plus:
- Time & Attendance (GPS punch clock)
- Payroll — auto paystubs, multi-rate, W-2 / 1099 exports
- Upsell commissions auto-flow into paystubs
- Team productivity reports (per-tech dashboards)
- Chemical / material compliance tracking
- Multi-location / franchise management
- Custom report builder (drag-and-drop)
- White-label portal (your brand + domain)
- REST API + outbound webhooks
- Priority 1-day SLA + Slack Connect + 99.9% uptime SLA
- Dedicated onboarding + quarterly business review
Compare all features side-by-side.
Full breakdown across CRM, scheduling, AI, integrations, security, and support.
Open the full feature browserRoadmap = shipping in the next 90 days. Add-on = available for purchase separately. Feature limits are fair-use; contact sales for custom quotas.
Not sure which plan is right for you?
Start with the 14-day free trial on any plan. Upgrade, downgrade, or cancel anytime — no fees.
Common questions
Is the 14-day trial really free?
Yes — no charge occurs during the 14-day trial. A valid card is required to start; it is auto-charged on day 15 if you haven't cancelled. Cancel anytime from Settings.
Can I switch plans later?
Yes — upgrade or downgrade any time from Settings → Billing. Before you downgrade we show you exactly which features you'll lose (and which you'll keep as grandfathered because you were already using them). Proration is handled automatically by Stripe.
What happens to features I was using if I downgrade?
We grandfather them. If you were on Professional and used Recurring Visits, then downgraded to Starter, you keep Recurring Visits — the app never yanks a capability out from under you. Only brand-new subscribers on that plan get the reduced feature set.
Does the AI Assistant cost extra?
No — AI Assistant chat, SMS drafting, quote drafting, and voice input are included in Professional and Enterprise at no extra cost. Fair-use limits apply (3,000 AI messages / month on Professional; unlimited on Enterprise).
Is SMS metered separately?
SMS uses your own Twilio account (bring-your-own-key) so you pay Twilio directly per-message. ServeToro doesn't add a per-SMS markup.
Do you support payroll for real?
Yes — the Enterprise plan generates paystubs directly from your timesheets, handles multiple pay rates, and exports year-end W-2 / 1099-ready CSVs. Gusto sync is on the roadmap for teams that want to run payroll on top.
Is my data mine?
Yes. Export all your data from the Import/Export center at any time for free. Enterprise gets one-click GDPR-ready ZIP exports.
What if I need to cancel?
Cancel anytime from Settings → Billing. Your subscription remains active until the end of the paid period; no refunds for partial months.
Is ServeToro the cheapest field service management software?
For a like-for-like feature set — CRM, dispatch, recurring billing, AI, integrations, and mobile app all included — yes, at every team size. Starter is $49/month for one tech (competitors are $59-$79/month), Professional is $129/month flat for up to 7 techs (Housecall Pro's 5-user Essentials plan is $80-$99/month plus per-seat overages), and Enterprise adds users at $12/month each versus $35+/month on most competitors' MAX tiers.
What makes this affordable field service management software vs the big players?
Everything ships in the base plan — AI Assistant, integrations, recurring billing, route optimization, mobile app, unlimited clients — with no add-on modules, no per-quote fee, no per-invoice fee, and no per-user seat tax. The only line item that scales is technicians on the truck, which is the fairest way to charge for field service management software.
Do you offer discounts for annual billing?
Yes — annual billing takes 15% off the monthly rate on every paid tier. That knocks Starter to $499/year, Professional to $1,316/year, and Enterprise to $2,540/year. Switch billing cadence any time from Settings → Billing.
Is there a special price for solo operators or non-profits?
The Free plan covers most solo operators through their first 30 days. Registered 501(c)(3) non-profits and municipal snow / pothole crews qualify for 25% off any paid tier — email sales@servetoro.com with your EIN to have the discount applied.
Ready to spend less time on paperwork?
Start your 14-day trial. No charge today. Cancel any time.
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