The Field Journal

Posts tagged #grow

Written by people who've actually pushed mowers and chased checks. No fluff, no theory.

#Growth Marketing
Growth Marketing

Free vs. Paid Marketing for Service Businesses: Where to Spend First

Service business owners burn $10k-$40k in year one on paid marketing that doesn't work because they skip the free foundations. Here's the exact spend priority order that grows the pipeline fastest.

July 28, 2026 3 min read
#Growth Marketing
Growth Marketing

The First 90 Days: Marketing Checklist for a New Service Business

New service businesses fail for two reasons: they run out of cash before customers arrive, or they spend money on the wrong marketing. Here's the exact 90-day sequence to build a customer pipeline while spending as little as possible.

July 28, 2026 3 min read
#Growth Marketing
Growth Marketing

Google Local Services Ads for Service Businesses: Complete Setup Guide

Google Local Services Ads (LSAs) sit above regular Google Search ads and carry the Google Guaranteed badge — the green checkmark that tells homeowners Google has verified your license and insurance. For service businesses in 2026, LSAs are the highest-converting paid channel: you

July 28, 2026 3 min read
#Growth Marketing
Growth Marketing

How to Get More Google Reviews for Your Service Business (Scripts Included)

Google reviews are the #2 ranking factor for local service searches (after proximity) and the #1 conversion factor once a customer clicks your Google Business Profile. Shops with 200+ reviews at 4.8 stars beat shops with 40 reviews at 5.0 stars 90% of the time. Here's the exact p

July 28, 2026 3 min read