The Field Journal

Posts tagged #startup

Written by people who've actually pushed mowers and chased checks. No fluff, no theory.

#Growth Marketing
Growth Marketing

The First 90 Days: Marketing Checklist for a New Service Business

New service businesses fail for two reasons: they run out of cash before customers arrive, or they spend money on the wrong marketing. Here's the exact 90-day sequence to build a customer pipeline while spending as little as possible.

July 28, 2026 3 min read