AI-Powered Field Service

Run every job.
Grow every crew.

Dispatch, schedule, invoice, and get paid — all in one bright, modern platform. Built for outdoor service pros who want to spend less time on paperwork and more time in the field.

No credit card required No contracts Cancel anytime
JR
KM
DT
AL
SG
★★★★★ 4.9/5
from 2,400+ service crews
90-sec walkthrough
See jobs, schedules, invoices, and payments in under a minute.
0+
Service crews
$0M+
Invoices billed
0%
Faster A/R
0.0/5
Customer rating
The crews we serve

Real crews. Real work.
One platform.

From lawn care at dawn to pool chemistry at dusk — we run every job in between.

HVAC
H
Heating · Cooling · Refrigerant

HVAC

Service calls, tune-ups, refrigerant charges, and full system installs — dispatch to invoice.

Plumbing
P
Pipes · Fixtures · Drains

Plumbing

Service tickets with photo receipts, urgent-call dispatch, and one-tap online payment.

Roofing
R
Shingle · Repair · Inspect

Roofing

Quote from drone photos, storm-response dispatch, and multi-crew scheduling.

Tree Service
TS
Trim · Remove · Stump

Tree Service

Bucket work, climbing crews, stump grinding, and 24/7 storm-response dispatch.

Everything you need

One platform to run every visit — from quote to invoice.

Cut your admin time in half. Ship jobs on time, get paid faster, keep clients happier.

01
Smart Dispatch

Drag-drop calendar, live GPS, and one-tap reassignments powered by route optimization for service businesses. Your crew hits every stop with the fewest miles between them.

  • Drag-drop weekly calendar
  • Live crew GPS map
  • Auto route optimization
02
Built-in CRM

A true field service CRM: every conversation, quote, invoice, and job site lives on one client timeline. No more spreadsheets or scattered notes.

03
Get Paid Faster

Stripe checkout, auto-reminders, and dunning that recovers 12% of late payments on average.

04
AI Assistant

Voice-to-estimate, smart follow-ups, Google-review boosters, and Profit Max going-rate pricing.

  • Voice-to-estimate on site
  • Smart follow-up drafts
  • Profit Max going-rate pricing
05
Field Mobile App

Techs update jobs, capture signatures, and collect payments — from any phone, even offline.

06
Live Reports

Revenue, jobs, hours, and profit — always current. Slice by tech, service, or client.

  • Revenue & A/R live
  • Crew profitability
  • Export to CSV / QuickBooks
Get running in an hour

Three steps. No IT project.

01
Sign up in 60 seconds

No credit card. Full Enterprise features for 14 days.

  • No credit card required
  • Every feature unlocked
60 seconds
02
Import your clients

CSV upload or QuickBooks/Xero sync. We de-dupe automatically.

  • CSV or QuickBooks / Xero
  • Duplicates removed for you
5 minutes
03
Dispatch your first job

Assign, send the ETA, get paid — with the same platform your techs already use.

  • Auto on-my-way texts
  • Card payment on the glass
Same morning
Start step one now 2,400+ crews already run on ServeToro.
What owners say

Real crews. Real hours saved.

★★★★★4.9 / 5from 2,400+ service crews
I cut my dispatch admin from 90 minutes to under 30. My crew leaves on time now.
★★★★★
James R.
James R.
Owner · Green Blade Lawn
Nashville, TN
Recurring billing used to eat my Sundays. Now it runs itself and I have my weekend back.
★★★★★
Kayla M.
Kayla M.
Founder · Blue Pool Co.
Franklin, TN
Aged invoices used to disappear into a shoebox. The dunning engine wrote off my dead $12K in one click.
★★★★★
Dennis T.
Dennis T.
Owner · Palm Air HVAC
Palm Beach, FL
Simple, honest pricing

Flat plans. Your whole team included.

You only pay for the crew on the road. Start free for 14 days — no card required.

Starter
1 technician · solo pros
$49/month
  • 5 users included · $15 per additional user
  • Jobs · Quotes · Invoices
  • SMS + On-my-way
  • Recurring visits + Client portal
Start 14-day trial
Most popular
Professional
8 users · growing crews
$129/month
  • 8 users included · $15 per additional user
  • AI Assistant · Voice-to-Quote
  • Job Templates · Memberships · Follow-ups
  • Google Review Booster · Fleet · Inventory
Start 14-day trial
Enterprise
17 users · multi-crew ops
$249/month
  • 17 users included · $15 per additional user
  • Profit Max AI Pricing · Payroll
  • Permit Pro · Warranty Pro · Crew profitability
  • QuickBooks Deep Sync · BYO AI keys · Multi-site
Start 14-day trial
Common questions

Common questions

Do I need a credit card to start?

No — signup starts a 14-day free trial with full Enterprise-tier features and no credit card required. After 14 days your account and data stay safe in read-only mode until you pick a plan.

What outdoor services do you support?

Lawn care, landscaping, pressure washing, pool service, tree care, pest control, snow removal, and any custom services you add. The wizard pre-seeds a catalog based on what you pick.

Can I import my existing clients?

Yes. The Import/Export center accepts CSV files for clients, jobs, and invoices. Templates are downloadable and errors surface row-by-row.

How do recurring invoices work?

Each client can be set to per-job or monthly billing. On your chosen day-of-month, the system rolls every completed job into one invoice per monthly client. You can also run the batch on demand for any date.

What happens with aged invoices?

The Aged Invoices frame highlights anything over 90 days. Configurable per-bucket rules auto-remind, auto-archive, or auto-write-off — you set the cadence and the scheduler does the rest.

Is ServeToro good field service management software for small businesses?

Yes. ServeToro is priced per technician (starting at $49/month for a solo operator), ships every AI feature and integration in the base plan with no add-ons, and works out of the box for solo owner-operators as well as multi-crew shops. If you're comparison-shopping affordable field service management software for a 1–10 tech business, we're built for you.

Does the platform double as HVAC dispatch software, plumbing service software, or roofing estimate software?

Yes — each of the 16 supported verticals gets a preloaded catalog, industry-specific pricebook, and workflow templates. HVAC dispatch software mode surfaces same-day emergency queueing and refrigerant tracking. Plumbing service software mode adds urgent-call dispatch and photo receipts. Roofing estimate software mode includes drone-photo estimating and storm-response dispatch.

Is there a route optimization mode for service businesses with mixed routes?

Yes. Route optimization for service businesses is built into the dispatch board — every morning the platform reorders each crew's stops by shortest total drive time, respects time windows and skill requirements, and re-optimizes on the fly if you add or drop a stop mid-day. It handles mixed portfolios (residential recurring + commercial + T&M) on the same board.

Does it support emergency dispatch for after-hours calls?

Yes. Emergency dispatch runs on the same board as scheduled work — configure on-call rotations per skill, and the platform SMS-pages the closest on-shift tech the moment a priority-1 job hits the queue. The customer gets a live-ETA link, the tech gets the full service history on their phone, and the after-hours rate schedule auto-applies to the invoice.

ServeToro

Ready to run every job like a pro?

Try ServeToro free for 14 days. Enterprise features included, no credit card, no contract.

Lawn Care

Lawn Care Software Built for Growing Companies.

Route optimization, per-acre pricing, a crew mobile app, and recurring lawn care billing that runs itself. The all-in-one lawn care CRM trusted by 2,400+ crews.

No credit card required Cancel anytime 4.9/5 from 2,400+ crews
Mow more lawns per day. Bill them automatically.
All-in-one platform. Zero per-user pricing traps.
2-3
extra lawns / truck / day
20-30%
less windshield time
14-day
free trial · no card
Overview

The all-in-one lawn care platform for operators who want to grow.

ServeToro is the modern lawn care business software built for owner-operators and multi-crew operations alike. Whether you're a solo mower with 40 accounts or an established lawn care company running four crews, the platform combines a full lawn care CRM, route optimization, per-acre estimating, a crew mobile app, and automatic recurring billing so you can spend more time cutting grass and less time chasing paperwork. Purpose-built for the way a real lawn crew works — recurring mowing visits regenerate an entire 26-week season with one click, the dispatch board drag-drops your route to the shortest drive between stops, and route changes flow to every tech's phone in seconds. Crew dispatch for lawn care crews is a first-class citizen: assign a full route to a foreman, split a big commercial mow across two trucks, and rotate seasonal help through the schedule without losing the recurring cadence. Weather-aware rescheduling pushes an entire storm-day route to the next available window without breaking your recurring invoice cycle, and the aged-AR dashboard chases every unpaid mow so you don't have to. That's the difference between a generic FSM tool and a piece of lawn care business software that actually understands 4:30 a.m. huddles, storm-day reschedules, and per-acre bidding.

Sound familiar?

Every lawn care operator hits these walls.

1
Techs finishing routes at 4pm instead of 6pm
Poor routing costs you 2-3 lawns per day per crew. Our lawn care route optimizer finds them for you every morning.
2
Bidding new lawns takes 20 minutes each
Snap a photo of the property → the AI Smart Quote drafts a lawn care estimate in under 10 seconds.
3
Chasing invoices at the end of every month
Auto-invoicing runs the moment the mow is marked complete. Recurring lawn care billing runs on autopilot.
Built for lawn care

The features that matter for your trade.

Route optimization
Nearest-neighbor + traffic-aware. Fit 2-3 more lawns per truck per day and cut fuel 20-30%.
AI Smart Quotes
Photo + address → priced lawn care estimate in seconds. Uses your own service catalog and per-acre rates.
Weekly recurring
Set a 26-visit season → the entire lawn care schedule regenerates itself. Skip weeks with one tap.
Crew mobile app
Technician mobile app. Photos, timesheets, and job accept from the truck.
Recurring billing
Auto-invoice on completion. Stripe pay-links + dunning engine + aged-AR dashboard for lawn care collections.
Weather advisories
Storm warnings and heat advisories show 7 days out — reschedule the whole crew with one click.
From call to cash

How it works for lawn care

1
Build the weekly route
Drop 40 mowing stops on the map — ServeToro sequences them by geography so the crew isn't zig-zagging across town.
2
Crew runs the route on mobile
Each tech sees today's stops, gate codes, and property notes. One tap marks the lawn done and fires the on-my-way text for the next stop.
3
Invoices send themselves
Recurring visits auto-invoice on your cadence — weekly, biweekly, or monthly per property — and cards on file are charged automatically.
Built for mowing routes

Recurring Route Autopilot

Weekly and biweekly lawns rebook themselves for the entire season. Skip a week for rain and every downstream visit shifts automatically — no manual rescheduling, no missed lawns.

Try it free
Why ServeToro

Chosen by lawn care pros over Jobber, ServiceTitan & Housecall Pro.

Purpose-built for lawn care operators
Per-acre pricing, seasonal cadences, weather rescheduling — not a generic FSM app repurposed for green industry.
Flat monthly pricing — no per-user traps
Add crew members without stacking $49-per-seat charges like Jobber or ServiceTitan.
Route optimization that saves real fuel
Google Distance Matrix + traffic-aware routing. Typical customers save $180-$300/truck/month on gas.
Grows with you — solo to 20 crews
Starter → Professional → Enterprise. Same platform, more seats, more features, no migration.
Side by side

ServeToro vs. generic FSM software for lawn care.

CapabilityServeToroGeneric FSM
Weekly recurring visits Auto-rebooked all season with rain-shift Manually re-created every week
Route sequencing Auto-ordered by geography to cut drive time Techs pick their own order
Per-property billing Auto-invoice per visit or monthly flat rate One-size-fits-all invoicing
Seasonal upsells Aeration & fertilization prompts on-site No upsell workflow
Just getting started?

How to start a lawn care company in 2026

Aspiring lawn care business owners: here's the fastest path from idea to first invoice. This is the exact playbook we've watched succeed with hundreds of new operators.

  1. 1

    1. Register your lawn care business

    Form an LLC in your state ($40-$500), get an EIN from the IRS (free), and open a business bank account. Skip the DBA — an LLC protects your personal assets.

  2. 2

    2. Get insurance before your first mow

    Minimum $1M general liability (~$450/year), plus commercial auto if you're pulling a trailer. Most residential HOAs require a Certificate of Insurance before you enter the property.

  3. 3

    3. Buy the right starter equipment

    Commercial 21" walk-behind + a 48-52" zero-turn mower, a stick edger, a backpack blower, and a 5x8 trailer. Budget $6-10K used or $18-25K new.

  4. 4

    4. Price your services per-acre, not per-hour

    New lawn care companies bleed cash on hourly bids. Set a $55-75 minimum + per-acre rate. Use AI Smart Quotes to stop underpricing.

  5. 5

    5. Get 20 recurring accounts before hiring

    Door-hangers in one target neighborhood beat every other marketing dollar. Signup + first invoice runs entirely through ServeToro — start on the 14-day free trial.

Ready to invoice your first customer? Start the 14-day free ServeToro trial — no credit card required — and follow the setup wizard for lawn care.

Start free trial
Lawn Care operator
★★★★★
“Cut my dispatch admin from 90 minutes to under 30. My crew leaves on time now and I finally have my Sundays back.”
JR
James R.
Owner · Green Blade Lawn · Nashville, TN
Questions

Frequently asked by lawn care owners.

What is the best software for a lawn care business?
The best lawn care software is one that combines a lawn care CRM, route optimization, per-acre pricing, and recurring billing without charging per-user. ServeToro bundles all four into a single flat monthly subscription.
How much does lawn care software cost?
ServeToro starts at $49/month for Starter (solo or 2-crew) and scales to $249/month Enterprise for unlimited crews. There's no per-user or per-property fee.
Does the lawn care software handle per-acre or per-visit pricing?
Both. Add per-acre, per-visit, per-hour, or flat services in your catalog. AI Smart Quotes auto-calculate based on the property size and lawn condition from a photo.
Can I import my existing customer list from a spreadsheet?
Yes. Upload a CSV of clients + addresses in Import/Export. Everything gets geocoded and dropped onto your dispatch map automatically.
How much time does lawn care route optimization actually save?
Typical lawn care crews save 20-30% of drive time — usually 15-25 miles per truck per day. Route optimization runs every night so tomorrow's route is already waiting when you punch in.
Can I invite subcontractors to help with overflow?
Yes — Enterprise plans include the Staffing Pool. 1099 contractors accept public shift invitations from their phone without a full seat.
Do you handle fertilizer application logging for state compliance?
Yes. Custom fields on any service let you log EPA numbers, application rates, and wind speed — exportable as PDF for pesticide-applicator audits.
How to start a lawn care company with no experience?
See our full "How to start a lawn care company" guide above. Short version: form an LLC, get insurance, buy a commercial mower + trailer, price per-acre with AI Smart Quotes, and start the 14-day free trial to invoice from day one.
Is this good for a commercial lawn care software use case?
Yes. Commercial lawn care operators use ServeToro for multi-site HOA and property-manager routes, per-crew job costing, and consolidated monthly invoicing across dozens of sites. Every recurring visit auto-generates from the master contract, and mowing route optimization keeps drive time between commercial stops to a minimum.
Ready to try it?

Run your lawn care business on ServeToro.

Built for lawn care pros. No credit card. No contracts. Cancel anytime.