ServeToro
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Roofing

Roofing Estimate Software for Residential & Commercial Contractors.

Project-based job tracking, a quote/estimate workflow that closes bids faster, before/after photo documentation for insurance claims, drone-photo imports, storm-response dispatch, multi-crew scheduling, and milestone billing — the roofing estimate software your crews will actually use.

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No credit card required Cancel anytime 4.9/5 from 2,400+ crews
Multi-day projects, quote-to-invoice, photo documentation.
All-in-one platform. Zero per-user pricing traps.
Overview

The all-in-one roofing platform for operators who want to grow.

ServeToro is roofing estimate software built for residential re-roof, commercial flat-roof, and insurance-restoration contractors. Project-based tracking across multi-day jobs, a quote/estimate workflow that closes bids faster, before/after photo documentation (drone flyovers, EagleView / GAF QuickMeasure imports, and geo-tagged crew photos) for insurance claims, storm-response dispatch that assigns the nearest available crew the moment a hail-map lead lands, and milestone billing that ties cash flow to project stages. Multi-crew scheduling splits tear-off, decking, install, and cleanup phases across different crews on the same day so the dumpster, the shinglers, and the magnet sweep never step on each other. Drone-photo estimating imports the measurement PDF straight onto the property record — squares, pitch, waste factor, and per-slope area pre-fill the estimate, so quotes go out from the truck in under five minutes instead of an hour back at the office. Storm-response dispatch keeps you fast when it matters most: a hail lead lands, the map shows every available crew, and one drag pushes the inspection to the closest truck while the office sleeps. Roofers who used to redraw estimates for an hour after every storm now push a full priced quote from the truck in five minutes — that's the whole point of roofing estimate software done right.

Multi-day
project tracking
Photo-first
insurance defense
Milestone
billing built-in
Sound familiar?

Every roofing operator hits these walls.

Losing track of multi-day tear-off/install jobs
Project-based job tracking spans multiple days and crews with per-milestone progress notes.
Proving damage and scope to insurance adjusters
Photo documentation with timestamps + GPS on every job — audit-ready for insurance claims.
Waiting until job-end to invoice
Milestone billing (deposit / start / midpoint / completion) invoices automatically at each stage.
Why ServeToro

Chosen by roofing pros over Jobber, ServiceTitan & Housecall Pro.

Built for project-based work
Multi-day jobs, per-milestone progress, and per-crew assignments — not adapted from generic FSM.
Photo-first insurance defense
Timestamped + geo-tagged photos on every job. The single best insurance-claim asset your team can produce.
Milestone billing
Deposit → start → midpoint → completion. Cash flow follows the project stage.
Flat monthly pricing
Grow crews without per-user fees.
Built for roofing

The features that matter for your trade.

Project tracking
Multi-day, multi-crew jobs with per-milestone progress notes and status.
Photo documentation
Before/after + timestamped + geo-tagged photos on every job. Insurance-claim ready.
Milestone billing
Deposit / start / midpoint / completion — invoices auto-generate at each stage.
Quote/estimate workflow
Drafts, revisions, e-signatures, and one-click convert to a project + invoice.
Crew assignments
Per-day, per-crew assignment across tear-off, install, and cleanup phases.
Warranty Pro
Log every re-roof with material, install date, and warranty length. Automatic follow-up 60 days before expiration.
Just getting started?

How to start a roofing business

Roofing has some of the biggest tickets in field service ($8K-$40K per job) and strong insurance-restoration upside. Here's the launch path.

  1. 1

    1. Get your roofing contractor license

    State-dependent — most states require a roofing contractor license + exam + bonding. Some require GC license. Check state licensing board.

  2. 2

    2. Register the business

    LLC + EIN + business bank account + $1M general liability + workers' comp (mandatory in most states — roofing is high-risk) + commercial auto.

  3. 3

    3. Get certified with major manufacturers

    GAF Master Elite, Owens Corning Platinum, CertainTeed SELECT ShingleMaster — these unlock better warranties and factory referrals worth $500K+/year in bigger markets.

  4. 4

    4. Buy or lease the right equipment

    1-ton dump truck, roof-mounted trailer, nail guns, shingle cutters, tear-off shovels, safety harness kit (required by OSHA), 32-40' extension ladder, and $8-12K in starting inventory.

  5. 5

    5. Master insurance-claim work

    Storm-damage restoration is 30-50% of the roofing market. Use ServeToro's photo documentation on every job — the timestamped + geo-tagged photos are your best insurance-claim asset.

Ready to invoice your first customer? Start the 14-day free ServeToro trial — no credit card required — and follow the setup wizard for roofing.

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Real roofing operator
★★★★★
“Every insurance adjuster we deal with asks for photos. Having them geo-tagged + timestamped closes claims in half the time.”
TW
Trey W.
Owner · Ridgeback Roofing · Oklahoma City, OK
Questions

Frequently asked by roofing owners.

What is the best roofing software?
The best roofing software combines project-based tracking for multi-day jobs, a quote/estimate workflow, before/after photo documentation for insurance, and milestone billing. ServeToro bundles all four with no per-tech fees.
How much does roofing software cost?
ServeToro has a free plan; paid tiers start at $49/mo (Starter), $129/mo (Professional, up to 7 techs), and $249/mo (Enterprise, 8+ techs).
Does the software handle multi-day project tracking?
Yes. Projects span multiple days and crews with per-milestone progress notes and status. Milestone billing is built in.
Can I document jobs for insurance claims?
Yes. Before/after photos are timestamped and geo-tagged on every job — the single best asset for insurance claim defense.
Does it handle a quote-to-invoice workflow?
Yes. Quote drafting, revisions, e-signature approval, and one-click conversion to project + invoice.
How to start a roofing business?
See the guide above. Short version: state roofing contractor license, LLC + $1M liability + workers' comp + commercial auto, manufacturer certifications (GAF/OC/CertainTeed), equipment + inventory ($8-12K starter), and insurance-restoration work as a growth channel.
Which roofing materials can I quote — asphalt shingle, metal, TPO, EPDM, tile?
All of them. ServeToro lets you build service presets per roofing material: 3-tab asphalt shingle, architectural shingle, standing-seam metal, TPO, EPDM rubber, torch-down modified bitumen, cedar shake, clay/concrete tile, and slate. Each preset carries its own unit (per square, per LF for flashing/drip edge/ridge cap, per hour for tear-off labor) so estimates match how you actually price the job.
Does the software track OSHA fall-protection compliance for crews?
Yes. Log OSHA 10/30-hour cards, harness inspection dates, and roof anchor point locations as custom fields per crew and per property. The compliance dashboard flags an expired harness inspection or missing fall-arrest before a crew is dispatched to a steep-slope job. Full history exports to PDF for MSHA/OSHA site audits.
Can I quote and invoice by "squares" instead of square feet?
Yes. Roofing squares (100 sq ft) are a supported unit alongside linear feet (drip edge, ridge, valleys), each (skylight flashings, chimney flashings, plumbing boots), and hourly labor for tear-off/decking replacement. Waste factor and pitch multipliers are configurable per shingle system.
How do you handle underlayment, ice-and-water shield, and drip-edge line items on residential re-roofs?
Line-item them explicitly on the quote. Ice-and-water shield goes down at eaves and valleys per code, synthetic underlayment covers the deck, drip edge runs the full perimeter — each is a separate SKU in your catalog with LF pricing so the customer sees exactly what they're paying for. Photos of each layer save automatically to the job for the final closeout packet.
Does it support insurance-restoration workflows (Xactimate, supplements, ACV vs. RCV)?
Restoration-specific fields ship on every roofing job: claim number, adjuster contact, ACV/RCV values, deductible amount, mortgage-holder release status, and supplement history. Photo bundles export as a single ZIP for adjuster review. Milestone billing lines up with the depreciation-release schedule so you invoice the moment each phase clears the mortgage company.
How do drone inspections and initial roof measurements fit the platform?
Attach EagleView, GAF QuickMeasure, or Roofr measurement PDFs directly to the property record. Squares, waste factor, and per-slope pitch flow into the estimate as pre-filled values so quotes go out from the truck in under 5 minutes. Before-photo, drone-flyover video, and post-install photos live on the same property record for the lifetime of the customer.
Can multiple crews work the same tear-off day (dumpster arrival, crew 1 tears off, crew 2 lays new decking + shingles)?
Yes. Split a job into named phases (dumpster drop, tear-off, decking, felt/synthetic, shingle install, ridge/hip cap, cleanup + magnet sweep). Assign different crews per phase — each crew sees only their tasks on the mobile app. Progress percentages roll up to the customer-facing status page automatically.
Can this act as storm response roofing software after a hail event?
Yes. Storm response roofing software workflows pull hail-map leads, geotag each address, assign the closest inspector via one-tap dispatch, and generate a photo-based estimate on-site — the customer signs on the tech's iPad and the deposit invoice fires before the truck leaves the driveway. Multi-crew scheduling then splits tear-off, decking, install, and cleanup across separate crews.
Also serving

Related field-service industries.

Handyman Services Software
Small jobs, big margins, on-the-truck quoting.
HVAC Software
Maintenance plans, service tickets, aging-fleet visibility.
Electrical Software
Permit-ready invoicing, panel history, licensed-tech dispatch.
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