Start with real cost per hour

Loaded labor is your true hourly cost — wage + payroll tax + benefits. Most solo owners underestimate this by 30-40%. Use the Overhead tab under Settings to get an accurate number in 60 seconds.

Build the visit cost

Time on property + drive time + mower + fuel + insurance allocation. A 45-minute mow with 20 minutes of round-trip drive is really a 65-minute job. Price it that way.

Add the profit

Aim for 20-30% net margin on recurring work. Anything less and you're just buying yourself a job, not building a business.

Communicate the plan

Sell the plan, not the visit. "Weekly Gold — $99/mo, includes 4 visits, priority scheduling, and one free application per season." Predictable revenue for you, predictable service for them.