You're capped at 1 tech and you just hired

The obvious one. Starter is literally one paid technician seat. If you're scaling to a second truck, Professional is what you need.

You're leaving money on the table on price

The AI Assistant and Route Optimization on Professional will typically recover their $120/mo cost differential in the first two weeks of use.

Your recurring revenue is stalling

Memberships, Smart Follow-ups, and Job Templates are all Professional-tier. If you want to systematize recurring revenue, upgrade.

You're at 400+ clients

Starter caps at 500 clients. If you're within 20% of that number, you'll hit the wall sooner than you think. Upgrade before you get blocked.

You're growing but not there yet

Stick with Starter. The plan is designed for the "solo pro" reality — one truck, 100-400 clients, predictable margin. Don't overpay for capacity you're not using yet.