AI-Powered Field Service

Run every job.
Grow every crew.

Dispatch, schedule, invoice, and get paid — all in one bright, modern platform. Built for outdoor service pros who want to spend less time on paperwork and more time in the field.

No credit card required No contracts Cancel anytime
JR
KM
DT
AL
SG
★★★★★ 4.9/5
from 2,400+ service crews
90-sec walkthrough
See jobs, schedules, invoices, and payments in under a minute.
0+
Service crews
$0M+
Invoices billed
0%
Faster A/R
0.0/5
Customer rating
The crews we serve

Real crews. Real work.
One platform.

From lawn care at dawn to pool chemistry at dusk — we run every job in between.

HVAC
H
Heating · Cooling · Refrigerant

HVAC

Service calls, tune-ups, refrigerant charges, and full system installs — dispatch to invoice.

Plumbing
P
Pipes · Fixtures · Drains

Plumbing

Service tickets with photo receipts, urgent-call dispatch, and one-tap online payment.

Roofing
R
Shingle · Repair · Inspect

Roofing

Quote from drone photos, storm-response dispatch, and multi-crew scheduling.

Tree Service
TS
Trim · Remove · Stump

Tree Service

Bucket work, climbing crews, stump grinding, and 24/7 storm-response dispatch.

Everything you need

One platform to run every visit — from quote to invoice.

Cut your admin time in half. Ship jobs on time, get paid faster, keep clients happier.

01
Smart Dispatch

Drag-drop calendar, live GPS, and one-tap reassignments powered by route optimization for service businesses. Your crew hits every stop with the fewest miles between them.

  • Drag-drop weekly calendar
  • Live crew GPS map
  • Auto route optimization
02
Built-in CRM

A true field service CRM: every conversation, quote, invoice, and job site lives on one client timeline. No more spreadsheets or scattered notes.

03
Get Paid Faster

Stripe checkout, auto-reminders, and dunning that recovers 12% of late payments on average.

04
AI Assistant

Voice-to-estimate, smart follow-ups, Google-review boosters, and Profit Max going-rate pricing.

  • Voice-to-estimate on site
  • Smart follow-up drafts
  • Profit Max going-rate pricing
05
Field Mobile App

Techs update jobs, capture signatures, and collect payments — from any phone, even offline.

06
Live Reports

Revenue, jobs, hours, and profit — always current. Slice by tech, service, or client.

  • Revenue & A/R live
  • Crew profitability
  • Export to CSV / QuickBooks
Get running in an hour

Three steps. No IT project.

01
Sign up in 60 seconds

No credit card. Full Enterprise features for 14 days.

  • No credit card required
  • Every feature unlocked
60 seconds
02
Import your clients

CSV upload or QuickBooks/Xero sync. We de-dupe automatically.

  • CSV or QuickBooks / Xero
  • Duplicates removed for you
5 minutes
03
Dispatch your first job

Assign, send the ETA, get paid — with the same platform your techs already use.

  • Auto on-my-way texts
  • Card payment on the glass
Same morning
Start step one now 2,400+ crews already run on ServeToro.
What owners say

Real crews. Real hours saved.

★★★★★4.9 / 5from 2,400+ service crews
I cut my dispatch admin from 90 minutes to under 30. My crew leaves on time now.
★★★★★
James R.
James R.
Owner · Green Blade Lawn
Nashville, TN
Recurring billing used to eat my Sundays. Now it runs itself and I have my weekend back.
★★★★★
Kayla M.
Kayla M.
Founder · Blue Pool Co.
Franklin, TN
Aged invoices used to disappear into a shoebox. The dunning engine wrote off my dead $12K in one click.
★★★★★
Dennis T.
Dennis T.
Owner · Palm Air HVAC
Palm Beach, FL
Simple, honest pricing

Flat plans. Your whole team included.

You only pay for the crew on the road. Start free for 14 days — no card required.

Starter
1 technician · solo pros
$49/month
  • 5 users included · $15 per additional user
  • Jobs · Quotes · Invoices
  • SMS + On-my-way
  • Recurring visits + Client portal
Start 14-day trial
Most popular
Professional
8 users · growing crews
$129/month
  • 8 users included · $15 per additional user
  • AI Assistant · Voice-to-Quote
  • Job Templates · Memberships · Follow-ups
  • Google Review Booster · Fleet · Inventory
Start 14-day trial
Enterprise
17 users · multi-crew ops
$249/month
  • 17 users included · $15 per additional user
  • Profit Max AI Pricing · Payroll
  • Permit Pro · Warranty Pro · Crew profitability
  • QuickBooks Deep Sync · BYO AI keys · Multi-site
Start 14-day trial
Common questions

Common questions

Do I need a credit card to start?

No — signup starts a 14-day free trial with full Enterprise-tier features and no credit card required. After 14 days your account and data stay safe in read-only mode until you pick a plan.

What outdoor services do you support?

Lawn care, landscaping, pressure washing, pool service, tree care, pest control, snow removal, and any custom services you add. The wizard pre-seeds a catalog based on what you pick.

Can I import my existing clients?

Yes. The Import/Export center accepts CSV files for clients, jobs, and invoices. Templates are downloadable and errors surface row-by-row.

How do recurring invoices work?

Each client can be set to per-job or monthly billing. On your chosen day-of-month, the system rolls every completed job into one invoice per monthly client. You can also run the batch on demand for any date.

What happens with aged invoices?

The Aged Invoices frame highlights anything over 90 days. Configurable per-bucket rules auto-remind, auto-archive, or auto-write-off — you set the cadence and the scheduler does the rest.

Is ServeToro good field service management software for small businesses?

Yes. ServeToro is priced per technician (starting at $49/month for a solo operator), ships every AI feature and integration in the base plan with no add-ons, and works out of the box for solo owner-operators as well as multi-crew shops. If you're comparison-shopping affordable field service management software for a 1–10 tech business, we're built for you.

Does the platform double as HVAC dispatch software, plumbing service software, or roofing estimate software?

Yes — each of the 16 supported verticals gets a preloaded catalog, industry-specific pricebook, and workflow templates. HVAC dispatch software mode surfaces same-day emergency queueing and refrigerant tracking. Plumbing service software mode adds urgent-call dispatch and photo receipts. Roofing estimate software mode includes drone-photo estimating and storm-response dispatch.

Is there a route optimization mode for service businesses with mixed routes?

Yes. Route optimization for service businesses is built into the dispatch board — every morning the platform reorders each crew's stops by shortest total drive time, respects time windows and skill requirements, and re-optimizes on the fly if you add or drop a stop mid-day. It handles mixed portfolios (residential recurring + commercial + T&M) on the same board.

Does it support emergency dispatch for after-hours calls?

Yes. Emergency dispatch runs on the same board as scheduled work — configure on-call rotations per skill, and the platform SMS-pages the closest on-shift tech the moment a priority-1 job hits the queue. The customer gets a live-ETA link, the tech gets the full service history on their phone, and the after-hours rate schedule auto-applies to the invoice.

ServeToro

Ready to run every job like a pro?

Try ServeToro free for 14 days. Enterprise features included, no credit card, no contract.

Pool Services

Pool Service Software Built for Route-Based Pros.

Route optimization, chemical logs, before/after photos, and recurring pool service billing — everything your pool company needs in one platform.

No credit card required Cancel anytime 4.9/5 from 2,400+ crews
Chlorine tracking, weekly routes, paid-in-full customers.
All-in-one platform. Zero per-user pricing traps.
87 mi
avg weekly miles saved
3-day
faster payment collection
$0
chemical-log paperwork
Overview

The all-in-one pool services platform for operators who want to grow.

ServeToro is the pool service software behind hundreds of route-based pool cleaning companies across the sunbelt. Bring your pool CRM, weekly route optimization, chlorine and pH logs, before/after photo evidence, and recurring pool service billing under one flat monthly subscription — and stop losing your Sunday evenings to invoicing. Chemical readings sync from the truck: free chlorine, combined chlorine, pH, alkalinity, cyanuric acid, calcium hardness, and salt are logged per visit, roll up into a per-pool trend chart the homeowner can see in the customer portal, and flag out-of-range readings before they turn into an angry callback. Recurring maintenance visits regenerate an entire 40-week season with one click — skip weeks for freeze events or Fourth-of-July closings without breaking the invoice cadence. Route-based scheduling for pool techs is where the platform really pays off: the dispatch board reorders every route by the shortest total drive between stops, groups pools that share a gate code or a specific chlorine tab, and pushes any morning re-shuffle to every tech's phone in seconds. That's what real pool service software looks like when it's designed for a route business, not adapted from generic HVAC dispatch.

Sound familiar?

Every pool services operator hits these walls.

1
Losing routes to spreadsheets
Google Sheets can't optimize a pool route. ServeToro does it in seconds — saving 20-30% drive time every week.
2
Chemical readings buried in notebooks
Log pH, chlorine, alkalinity, and salinity right on the truck. Historical readings show on every visit.
3
Chasing unpaid invoices weekly
Recurring pool service invoicing runs itself. Customers get SMS pay-links; you get paid on day 1.
Built for pool services

The features that matter for your trade.

Route optimization
Nearest-neighbor pool routing across all techs. 87 miles saved per week for typical 40-account pool crews.
Recurring routes
Weekly & bi-weekly pool schedules that regenerate themselves for the whole season.
Before/after photos
Photo evidence attached to every pool visit — reduces disputes to near zero and drives 5-star reviews.
Auto-billing
Recurring pool invoices + Stripe pay-links. Aged-AR dunning is fully automated.
SMS notifications
Customer gets a text when tech is 15 minutes out. Reduces no-shows and unlocks 2-hour service windows.
AI Part Identifier
Snap a photo of a broken pump or filter → get the part number + live prices in 2 seconds.
From call to cash

How it works for pool service

1
Run the weekly route
Monday's 22 pools show up in drive-time order. Each stop shows the pool's history, equipment, and last readings.
2
Log the water chemistry
Chlorine, pH, alkalinity — entered in seconds on mobile. Readings post to the customer portal so 'did you even show up?' calls stop.
3
Bill the month automatically
Flat monthly service billing runs itself; chemical overages and repairs get added as line items to the next invoice.
Proof of service

Chemical & Water Balance Log

Per-visit readings tracked and shared to the customer portal with timestamps and tech name. Your customers see the chemistry history — and your service calls prove themselves.

Try it free
Why ServeToro

Chosen by pool services pros over Jobber, ServiceTitan & Housecall Pro.

Pool-specific from the ground up
Chemical fields, weekly cadences, pool-owner portal, and route-based dispatch built for the industry.
Route optimization that saves real fuel
Save $180-300 per truck per month in gas on a typical 40-account weekly route.
One flat monthly price
No per-tech seat fees like ServiceTitan or Skimmer. Grow crews without your software bill scaling with you.
Runs the recurring billing for you
Auto-invoice per completion, Stripe pay-links, dunning engine — you're paid before you pull out of the driveway.
Side by side

ServeToro vs. generic FSM software for pool services.

CapabilityServeToroGeneric FSM
Weekly recurring routes Auto-generated in drive-time order Rebuilt by hand weekly
Chemical logging Per-visit readings shared to portal Paper door hangers
Season open/close surge Batch-schedule openings by zone One-at-a-time booking
Equipment repair upsells Flagged from visit notes to quotes Forgotten by Friday
Just getting started?

How to start a pool service company

Pool service is one of the highest-retention recurring-revenue niches in field service. Here's the shortest path from truck to 40 accounts.

  1. 1

    1. Get your CPO certification

    Certified Pool Operator (CPO) is not always required by state, but it's a huge trust signal and required by most HOAs. 2-day course, ~$300.

  2. 2

    2. Register the pool business

    LLC + EIN + business bank account + $1M general liability. In Florida, Georgia, and Texas, a pool-service license may be required — check your state.

  3. 3

    3. Buy a starter truck kit

    Skimmer poles, wall/tile brushes, chemical test kit, telescopic vacuum, chlorine tabs, muriatic acid, and a chemical-locked storage bin. Budget $2-4K to start, $30-40K on the truck.

  4. 4

    4. Price weekly, not per-visit

    The pool-service industry runs on weekly flat-rate contracts ($120-200/month per pool). Do NOT quote per-visit — your gross margin will die. Load a weekly template into ServeToro during the trial.

  5. 5

    5. Door-knock one target neighborhood

    Pool routes densify best inside a 3-mile radius. Door-knock 200 doors in one high-end subdivision → 15-20 accounts → a profitable route in month 2.

Ready to invoice your first customer? Start the 14-day free ServeToro trial — no credit card required — and follow the setup wizard for pool services.

Start free trial
Pool Services operator
★★★★★
“Recurring billing used to eat my Sundays. Now it runs itself and I have my weekend back.”
KM
Kayla M.
Founder · Blue Pool Co. · Franklin, TN
Questions

Frequently asked by pool services owners.

What is the best pool service software?
The best pool service software combines a pool CRM, route optimization, chemical logs, recurring weekly billing, and a mobile crew app. ServeToro bundles all five in a flat monthly subscription — no per-tech fees.
How much does pool service software cost?
ServeToro pool service software starts at $49/month Starter (1-2 techs, up to 100 accounts) and scales to $249/month Enterprise for unlimited crews and accounts.
Does the software track pool chemical readings?
Yes — pH, chlorine, alkalinity, salinity, and calcium hardness all log per visit. Historical trends show on each pool's dashboard.
Can I import my existing pool route from a spreadsheet?
Yes. Upload a CSV of clients + addresses in Import/Export. Everything gets geocoded and dropped onto your weekly route automatically.
How much time does pool route optimization save?
Typical pool crews save 20-30% drive time — usually 15-25 miles per truck per day. Route optimization runs every night automatically.
Does it handle weekly and bi-weekly pool cadences?
Yes. Set any cadence — weekly, bi-weekly, monthly, seasonal — and the whole season's visits materialize on your dispatch board. Skip visits with one tap.
How to start a pool cleaning business?
See the full "How to start a pool service company" guide above. Short version: CPO certification, LLC + $1M liability, starter truck kit ($2-4K), price weekly (never per-visit), and door-knock one target neighborhood to hit 20 accounts by month 2.
How is this different from generic pool cleaning route software?
Generic pool cleaning route software just optimizes drive time. ServeToro goes further: chemical readings (chlorine, pH, alkalinity, calcium hardness, CYA, salt) log per pool with trend charts, recurring maintenance regenerates a full 40-week season with one click, and out-of-range readings flag before the callback happens.
Ready to try it?

Run your pool services business on ServeToro.

Built for pool services pros. No credit card. No contracts. Cancel anytime.